%D 2019
%K Tangible, Reliability, Responsiveness, Assurance, Emphaty, Service Quality
%L sttdumai445
%N 4
%V 2
%X XYZ Supermarkets is a company engaged in the fulfillment of people's daily needs. The convenience provided to consumers in the form of service in setting attractive prices, opening XYZ supermarket outlets in 24 hours and ease of non-cash payments. With that convenience, it still cannot improve customer satisfaction, because there are still differences in the price of products installed at the place of placement of goods with the prices of products listed at the checkout. This study analyzes the problem using the servqual method to see how far the difference between reality and customer expectations for the services they obtain. The results of research on the dimensions of Tangible, Reliability, Responsiveness, Assurance, Emphaty from each dimension of Service Quality prove that the services provided by XYZ supermarket employees are not satisfactory.
%A Melliana Melliana
%A Trisna Mesra
%A Yusrizal Yusrizal
%A Fitra Fitra
%J Talenta Conference Series: Energy and Engineering (EE)
%T HASIL REVIEW : Tingkat Pelayanan Swalayan XYZ Terhadap Kepuasan Konsumen Di Kota Dumai
%I Talentaconfseries.usu