HASIL REVIEW : Tingkat Pelayanan Swalayan XYZ Terhadap Kepuasan Konsumen Di Kota Dumai

Melliana, Melliana and Mesra, Trisna and Yusrizal, Yusrizal and Fitra, Fitra (2019) HASIL REVIEW : Tingkat Pelayanan Swalayan XYZ Terhadap Kepuasan Konsumen Di Kota Dumai. Talenta Conference Series: Energy and Engineering (EE), 2 (4).

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XYZ Supermarkets is a company engaged in the fulfillment of people's daily needs. The convenience provided to consumers in the form of service in setting attractive prices, opening XYZ supermarket outlets in 24 hours and ease of non-cash payments. With that convenience, it still cannot improve customer satisfaction, because there are still differences in the price of products installed at the place of placement of goods with the prices of products listed at the checkout. This study analyzes the problem using the servqual method to see how far the difference between reality and customer expectations for the services they obtain. The results of research on the dimensions of Tangible, Reliability, Responsiveness, Assurance, Emphaty from each dimension of Service Quality prove that the services provided by XYZ supermarket employees are not satisfactory.

Item Type: Article
Uncontrolled Keywords: Tangible, Reliability, Responsiveness, Assurance, Emphaty, Service Quality
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
Divisions: Faculty of Engineering, Science and Mathematics > School of Engineering Sciences
Depositing User: Unnamed user with email merinapratiwi@mail-sttdumai.ac.id
Date Deposited: 24 Dec 2021 11:30
Last Modified: 27 Dec 2021 05:34
URI: http://repository.sttdumai.ac.id/id/eprint/445

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